Mind Mapping and Templates (part 2 of 2)

http://www.bromotravelindo.com

People today are very much concerned with their respective lives and careers since it is quite difficult to earn money these days. More and more software templates are now being offered in the market to aid many individuals in grappling complex situations. These software templates unintentionally guide individuals in inputting their mission statements, visions, objectives, and goals. Your subconscious mind hardly contributes any related ideas because the software will do it for you. It was said earlier that in using the templates, you will need to sacrifice a bit of creative thinking and imagination.

If you’re computer literate, you will surely like these mind mapping tools. There are open sources as well as commercial sources online. If you choose a software template for goal setting, you have to ensure that program is capable to export the linear standard format like MS Word. Not only that, you also need to confirm if it is able to import word processing to the format of mind mapping. If you’re searching for an intuitive idea generating tool and at the same time combine it with analytical and logical thinking, take advantage of the software templates for goal setting.

Start searching for the best software templates online now and try to compare them with one another. Check the features and other details of the templates. After doing so, you can already get the appropriate template to aid you in setting your goals for whatever venture you’re in.      

Mind Mapping and Templates (part 1 of 2)

http://www.bromotravelindo.com

Goal setting templates are structures where people often base planning. If you have disjointed ideas, you can benefit a lot from these templates. Through the templates, you can easily organize such ideas but the problem is, you will need to sacrifice a degree of creative thinking and imagination. If you’re looking for an interesting component to set your goals, the templates together with mind mapping will do you good.

The origins of mind mapping are still considered debatable but due to the efforts of Tony Buzan, a British psychologist, it has become extremely popular for about 30 years now. Some people say that Tony Buzan can be considered as the father of mind mapping, but as mentioned earlier, the origin is still debatable.

How do you go about mind mapping? On a blank page, you can put the central word or topic at the center. This is where mind mapping begins. From the central word or topic, you can generate ideas. By making use of associative thinking, keywords can branch off from the central word/topic to related areas.

For example, you’re trying to decide on what career path you need to follow. In this situation, the center word will be ‘careers’. Let your imagination rein free so that you can generate concepts and connecting words. Soon enough, you’ll see that from the word ‘career’, you can branch off to corporate, overseas, expatriate, to Asia and other nations.

In a template exclusively designed for goal setting, mind mapping will be used to tap into potential ideas that never crossed your mind when you were using the conventional format of linear note. There still exists structure because the mind maps will allow you to use single keywords with branching lines so that you can identify linkage relationships. You will see this as you add new words or ideas on the screen or paper.

Renting a Place to Spend Your Lake Tahoe Vacation (part 2 of 2)

http://www.bromotravelindo.com

For those who plan to stay longer than a week, there are places here that are being rented on a monthly basis. Each one comes with a two car garage, more than three bedrooms and baths and great views of the mountains and the forest.

Places like these have sprung up all around the lake. You just have to look around and compare the rates before deciding to stay here for several days.

The nice thing about staying here is the opportunity to be close to nature. You can go on long hikes, go fishing, smell the wildflowers and drink some fresh water from the mountain streams.

When you want to have some fun, the resorts are less than 10 miles away. You can rent equipment if you want to go skiing or tubing. For those who love the water, you can head down to the pier and rent a boat or kayak. There is also a cruise around the lake which you can avail of and that may already include dinner.

For those who want gamble, they can drive further south and then check out the south shore casinos but if you want to watch the sunset, you can ride a gondola or cable car all the way up the mountain. You can get a discount since coupons are handed out so you don’t have to pay the full price.

There is a lot to do here in Lake Tahoe vacation and it does not matter what time of the year you decide to go. You might even say that this the best outing your family has had especially when the environment is quiet and peaceful.

Renting a Place to Spend Your Lake Tahoe Vacation (part 1 of 2)

http://www.bromotravelindo.com

You don’t always have to stay in a hotel when you decide to go on a holiday. In fact, there are many places to choose from which are a bit secluded and close to where the action is should you decide to spend a Lake Tahoe vacation. If you don’t believe this can happen, check out these places.

Along the lake, there are a few lakefront properties you can rent. Some are condominiums while others are houses.

When you wake up in the morning and look out the window, you can already see the lake inviting you for a dip. This breathtaking view can be seen in any room of the house and if the weather gets cold, you can sit down by the wood burning fireplace.

Nearby, you can swim in the pool, play tennis or rent a boat and just sail around the lake. The rates of these places vary depending on the number of guests. Some charge more if there are less than 4 people in your group.

If there are no vacancies available, there are some properties secluded within the forest. Nestled in the pines are a few condos you can rent. Some of these come with queen sized beds, reading lamps, an entertainment system, a dining table and a fire place. You can cook your own wood using the oven or make some hamburgers and hotdogs using the gas BBQ.

The rates here are nightly and it is much cheaper to come during spring and fall compared to winter and summer. On top of that, you will also have to pay a $60 cleaning fee.

Experience Ultimate Kitesurfing in Florida (part 2 of 2)

http://www.bromotravelindo.com

Others opt to teach themselves. While this may seem difficult, there are some instructional books and DVDs which you can buy to educate yourself. Magazines and websites are also good sources of kitesurfing information. Here you can find tips and guides to better teach you. As for the equipment, you need not worry on buying them yet, since there are some stores which allow equipment rental.

Florida boasts of many kitesurfing clubs and organizations which you may join. These clubs are helpful in encouraging and teaching budding riders. Here you can ask the more seasoned riders for tips on how to do certain routines or moves.

In choosing a kitesurfing school, check if it is certified by the Professional Air Sports Association (PASA) and accredited by the Florida Kiteboarding Association. This will assure you that what they teach are based on the standards and rules that state laws require. There are safety guidelines that every kitesurfer must learn, so it is important that the school teaches you that. These measures are taught to prevent the rider from hurting himself and others.

Kitesurfing schools abound Florida. From east to west, north to south, there are many schools for you to choose from. And the view is just breathtaking. This alone is reason enough to try kitesurfing in this beautiful state.

Kitesurfing in Florida is something that any sports enthusiast should try. There are many kitesurfing destinations in some of its major cities. The key is in finding one that suits you. Check out their websites and see what they have to offer.

Compare them on some criteria like price and accommodation. And while you're at it, don't forget to enjoy. After all, this is what life's all about.

Experience Ultimate Kitesurfing in Florida (part 1 of 2)

http://www.bromotravelindo.com

For those who love extreme water sports, kitesurfing or kiteboarding is perfect for you. From UK to South Africa, this new craze has swept coast lines across the world. In the US alone, it has invaded the beaches and lakes of some states like California, Maryland, North Carolina, Oregon, and of course, Florida. Here are some reasons why kitesurfing in Florida is considered as one of the best experiences.

First reason is the weather. Seldom can you find a state with warm weather all year round. This makes the ride more enjoyable, since the wind that blows against you is not freezing cold unlike in some places.
Its steady winds allow the kite to fly steadily as well. This makes it perfect for kitesurfing, where consistent winds are necessary to keep you afloat.

If you haven't tried it yet, consider taking a kitesurfing course first. This way, you learn the basics as taught by a professional kitesurfer. You also get to try different kinds of equipment before deciding on which ones to buy for yourself. This reduces the risk of purchasing equipment which may not suit you later on. This is also the opportunity to meet new friends and fellow enthusiasts. Through this, you will also know of your skill level, so you can make the necessary adjustments on yourself.

Kitesurfing schools cater to both beginners and intermediate riders. So if you have plans of knowing more about the sport, to engage in more difficult stunts and ride faster kites, there are instructors and trainers who are willing to teach you.

Last Minute Travel Tips to Australia (part 2 of 2)

http://www.bromotravelindo.com

Make a list of what you where you want to go and the kind of things you want to experience. If you're making last minute travel plans to Australia, you might have to compromise on some things. At least, while you're there, you get to experience as much as you can.

Know a little bit about the country.
There are certain things about Australia that might surprise you if you aren't familiar with it and we're not talking about the local dialect. Cars are left-hand drives and summertime in the U.S. is wintertime in the continent, which means you're more likely to get a heat stroke in December. If you're coming in from the cold, be prepared to shed your clothes.

You might also want to be extra careful about visiting. Just because you're going on a last minute travel to Australia doesn't mean you should remain ignorant about any dangers there. The country, for example, is home to majority of the most poisonous snakes in the world. Even if you're making last minute travel plans, don't forget to bring a sturdy, thick pair of boots.

It will also help if you bring travel accessories and a basic survival kit. There are simply areas in the continent where you need to be extra careful.

Familiarize yourself with your destination.
Last minute travel plans to Australia shouldn't include you getting lost. Contact the local tourism office or book accommodations with local agencies. If you need a car to drive you to and from the airport, have this ready as well. Most travel agencies will be happy to make these arrangements for you.

Ask for extra information prior to the trip or go online and look for travel guides to the areas you plan to visit.

Last Minute Travel Tips to Australia (part 1 of 2)

http://www.bromotravelindo.com

Australia is one of the most beautiful countries in the world. There's a wide expanse of land that allows for plenty of land travel, it has some of the world's most amazing landmarks and if you're looking for adventure, the continent will never lack for something to offer. But in case you're traveling to Australia at the last minute, here are some useful tips you might want to consider:

Last minute travel to Australia might not be cheap.
If you're coming from North America, be prepared to spend a bit on travel tickets. Even the cheap fares going there aren't that cheap, so be ready with your cash or credit card.  Tourists generally flock to the continent beginning October and on till February, which means last minute tickets might be tough to get. If you're traveling last minute to Australia, there may be flights where you can get a good discount but you will have to make a few adjustments in case you want to take advantage of the low deals.

For cheap, last minute flights to Australia, learn to be flexible because you might not always have a choice in terms of seating, time, destination airport or even flight class.  If you're up for an adventure, though, then booking a last minute travel flight to Australia is only the beginning.

Have a plan.
As mentioned earlier, Australia is a big continent and it has plenty to offer. When you're booking a last minute flight, at least have a few good ideas on what you want to do when you get there. Surfing?  Rock climbing? Diving? Or just enjoying the natural beauty of the Outback?

Learn To Draw Comics (part 2 of 2)

http://www.bromotravelindo.com
Have Some Characters

You should also be equipped with a character line up. Have a main character and a couple of supporting characters. Map out the personality of each. Create their profiles, so that they could be unique from each other, yet you have had determined a working relationship for all of them. You do not really have to create a long list of characters. Just be ready with your main and a couple of staple characters. You can always add a new character to the gang in the future once you have a new idea for it.

Now, practice drawing your characters. Draw them in different kinds of facial expressions and actions.

Find A Setting

You should also decide on a specific setting. Would it be during the Jurassic age ala Flintstones? Would you want it to be in a high school, just like Archie? Do you want to have your own imaginary city like Gotham city in the Batman comics? It all depends on your imagination. Once you have all these things settled out, that is the only time that you can start drawing.

Draw Your Panel

The panel refers to the number of boxes you are going to have in one strip. You can have three or four boxes for short strips that usually showcase only one scene or you can have hundreds that cover many pages that usually showcase a whole storyline.

You can start out with short ones, just like the ones you see on your newspaper’s comic page. Have a plot for the scenes along with the dialogues you have in mind. Start plotting how you are going to fit your characters in the boxes, and then draw them. Put dialogue bubbles or boxes and write down their lines or thoughts.

Once you are content with your drawing, put it into ink and erase sketch marks. Add some color if you want to, and you’re done!

Learn To Draw Comics (part 1 of 2)

http://www.bromotravelindo.com

Movies, Anime, cartoons, and 3D animations, these are modern day entertainment that people could choose from if they are bored or something like it. A lot of people have overlooked the original and classic form of entertainment back when still pictures were the hit. What are these? Comics of course!

Comics used to be the number one form of entertainment, back when TV did not exist yet. Reading comics is like having your own printed out movie. If you have a unique kind of sense of humor, and you like drawing, why not learn to draw comics? This would be very easy and fun at the same time!

Here are some of the things you should consider if you want to start your own comic strip.

What’s The Theme Of Your Comic Strip?

Before you go on drawing in little boxes, determine first the type of comic strip that you want. Do you want a satiric comic? What’s the main theme? Is it about teenage life? Is it about married life? How about school life? Who are your intended readers? Is it about a super hero? Factors like these are important.

Go ahead and brainstorm. If you are having a hard time on picking out a theme, get some inspiration with your surroundings. Observe people that you encounter daily or randomly. Try to come up with something new, fresh, interesting yet everyone could relate to. This would be a good basis of your whole comic strip.

iPod Touch: Games Review (part 2 of 2)

http://www.bromotravelindo.com
The top 10 games for the iPod are the following:

1. Mind Dojo – this is a puzzle game introduced by D. Belement and you need to answer several questions. You earn scores when you answer the questions correctly. The game tests the player’s intelligence and since it is timed, you can easily track your improvement.

2. Smash – this game is similar to the arcade games. You need to hit the blocks with a ball in order to breakout.

3. Omega Ball – this is also known as Peg Solitaire

4. Poker (Fat Free) – this is the poker game which you can play for recreation. You can send an instant message to other players through the iPod’s messaging system.

5. Reversi – white and black tokens are found on a board and in order to win the game, you should have more of the black tokens instead of the white ones.

6. iMinesweeper – are you familiar with the computer game Minesweeper? This is the new game version for the iPod.

7. Chess – this game provides intellectual challenge and you’re free to choose the suitable level for you and your opponent.

8. Bejeweled

9. Battle at the sea

10. Battle Fleet – see Ted and Bill as they battle with the Grim Reaper

These are the top ten games that you can download for your iPod Touch. Choose only the ones that you’re interested in so that the games don’t take up much of the memory space.

iPod Touch: Games Review (part 1 of 2)

http://www.bromotravelindo.com

Now that you have your iPod Touch, you’re probably looking for some cool games to download. There are times when you’re bored or you just feel like playing around; well, the iPod can provide you with the games that you want to play. If you try to surf the internet, you will surely find lots of games there and it’s a bit difficult to choose the best games that you can download.

So far, the latest games introduced today are Scramboni, Stunt Car, Hammer Tap, Columns Game, Asteroid, Penguin Attack, Blackjack, and Sudoku. However, these are not the top games being played by iPod users today.

The games are still new and the iPod users are in the process of discovering if the game is entertaining or not. Scramboni can be played by multiple players. Words are scrambled on tiles and you need to guess the correct word to earn points.

The Stunt Car is a 3D game wherein you need to stay on the track or ramp and drive as fast as you can.

If you’re looking for an addictive and infuriating game, Hammer Tap is for you. The game is timed for only 60 seconds and you need to tap the moles that pop up from the holes; the more moles you tap, the higher the score.
The Columns game is a combination of the bejeweled and Tetris game. You need to make three sets of the jewels with identical colors.

If you prefer an outer space game, Asteroids is an exciting one. To stop alien invasion, you can play the Penguin Attack and help them protect the icebergs.

For those who love playing cards, Blackjack is already available for iPod games. The same rules are followed just like the in the casinos of Las Vegas. If you like playing the traditional Sudoku game, you will also like the iPod game version.

How to Start Learning Magic Tricks (part 2 of 2)

http://www.bromotravelindo.com
Whenever you practice doing some tricks, be sure to have a friend or a family member watch how you do it. Their feedback is very important so you will know if what you are doing is right. It also wouldn’t hurt to record yourself with a video camera then play it back later.

You are the only one who can tell if you are ready to put on a magic show or not. If you think it is time, sign up and be one of the many who will be part of the amateur magic show. Remember that you only have a limited time on stage so choose the best magic trick you know and give it your all.

Be sure to keep eye contact with the audience because you are expected to entertain them. If ever you make a mistake, just apologize and move on.

Once you finish your act, decide if you want to continue performing magic tricks or move on. Some people are already content with doing something just once while others are motivated to learn other magic tricks and pursue this as a long term career. You can even teach people how to do this so you are able to impart some knowledge to those who are also fascinated.

Will learning magic tricks easy? No but you can improve your skill each time you try. Sometimes you learn more by making a few mistakes on the way so that when you are up on stage, this mistake does not happen and you are able to get the recognition from the audience.

How to Start Learning Magic Tricks (part 1 of 2)

http://www.bromotravelindo.com

Learning magic tricks is similar to learning something new in school. You don’t expect to learn things right away but with the right attitude and discipline, you will be able to become better at it in the long term.

The first thing you have to do is figure out why you want to learn magic Chances are, you are not doing this for the money because there is not that much you can get from it except if you become very famous like David Copperfield or David Blaine.

For some, they simply wanted to follow the footsteps of their favorite magicians which they saw as they were growing up.  Whatever your reason is, that is up to you.

Before you start learning magic tricks, you have to learn its history. Magic has been used for hundreds of years. Technology has helped make it bigger than it has ever been but in order to understand it, you have to learn how and why it works. From there, you will learn the various techniques and get an idea what you want to specialize in.

Once you have figured that out, it is time to learn the basics. There are books about magic tricks as well as tutorials which you can view online. Study them and then see if you can do the same thing until you are able to do these on your own.

Since almost every magic needs some sort of tools to make it work, you have to buy some by visiting your local magic store or purchase these items online. When you are able to master the simple tricks, you can now move on to the more challenging ones.

Important Things You Need to Know About Home Inspection (part 2 of 2)

http://www.bromotravelindo.com
It is during the inspection process that an owner gets to know the degree of upgrade or repairs a home may need to make, as well as identify the need for major repairs or the need to cofrrect builder oversights, if any.
It is important to know the need for maintenance to keep it in tip top shape.

Even when you do not plan to sell or buy a house, a home inspection can also help identify problems that could arise with your existing home and suggest preventive measures that can surely help prevent costly repairs that may likely occur in the very near future.

And if you are planning to sell your home, the home inspection can also give you the idea whether the house may need repairs and ensure that it is in a good better selling condition before it is offered in the market.

How much does a home inspection usually cost? The fee varies, with basic considerations as to the geography, distance, territory and the inspection service it requires.

There are a number of factors to also consider, like the size, age and materials the house is made of, as well as value- added or optional services like radon, moisture or septic testing.

But the cost should not deter one to seek a home inspection, since it is the best way to seek preventive measures for the home that could eventually lead you to spend thousands of dollars of repairs if unheeded.

So these are but some of the many important questions many people may ask when it comes to home inspections and it is also good to be aware of the important things you need to know about a good home inspection.

Important Things You Need to Know About Home Inspection (part 1 of 2)

http://www.bromotravelindo.com

If you plan to protect your home investment, there are important things you need to know about a good home inspection. Many ignore the fact that a home inspector is an important factor that can help you ensure and protect your investment, be it in a new house or not.

So here are some very important concerns you may try to consider;

What exactly is a home inspection process? Principally, it is the visual examination of a house’s physical structure and utility systems, which starts from the roof down to the foundation and structural integrity. How does a home inspector go about the examination process? A standard home inspection report provides an overall report as to the condition of the home’s internal and external set-up, ranging from the house’s interior plumbing, electrical and heating system; central air conditioning system; roof and attic; visible insulation.

The inspection also includes walls, ceilings, floors, windows and doors; the foundation structure that includes the basement and structural components.

In most states in the US, the American Society of Home Inspectors (ASHI) regularly publishes the Standards of Practice and Code of Ethics that outlines and provide guidelines as to what should be expected during a, inspection process and what should constitute an inspection report.

Why is it important to have a home inspection prior to selling or buying a house?

Purchasing a house can indeed be the biggest and largest single investment one can ever make and the importance of a home inspection is simply to minimize unpleasant and untoward surprises or unexpected difficulties. Surely, who would not want to learn everything that there is to know and be aware of about a newly constructed or existing house.

Reasons for a Detox Diet (part 2 of 2)

http://www.bromotravelindo.com
However, nowadays, the value of one’s health is dependent on his lifestyle and on the opinion of others who influence his life. You should always remember that you should take care of your health. You should always keep it running in good condition, because this will take you to where you want to go.

Aging can also be another motivation for you to undergo detoxification. Through a detox diet, toxins are flushed out of your system; and these toxins are the same causes of aging and deterioration. Detoxification is better than taking drugs that claim to prevent aging.

Growing old is a process that everyone has to undergo, and it is an inevitable course; however, you should be able to go through it healthily and with grace. Taking in drugs may only fill your body with more toxins, thus detoxifying is a better option.

You should know your priorities when it comes to your health. And urbanization and commercialization may have caused a lot of people to establish different sets of priorities, but your constant priority should always be your health. For the right reasons, a detox diet is a great way to maintain your health and keep it in good shape.

You will have greater protection against illnesses and diseases because your system is purified and cleansed. With moderation and proper guidance, you can never go wrong with a detox diet.

Reasons for a Detox Diet (part 1 of 2)

http://www.bromotravelindo.com

Maybe you have read a lot of articles discussing detox diets, its efficiency as well as its drawbacks. And because of the many write ups that you have read about it, you are now confused as to whether or not you should try this regimen. Some articles may have written that it is very effective and with just a few days, you will lose several pounds. Some articles, on the other hand, may tell you that this diet is not healthy and it may have some side effects that are not worth the try. What then should you believe?

Perhaps with the right motivation and purpose, the detox diet may really improve your way of living. With just the name of the diet, you are sure to be free from the toxins in your body, and these are the chemicals that are believed to be harmful for your health. Perhaps if you know why and how the detox diet should be properly performed, then you can never go wrong.

Most professionals believe that cleansing your body is a must and this is what a detox diet offers - an overall purification of the body system. Although the body is equipped with organs that are designed to perform filtration for the cleansing of the body, the detox diet can still be performed for assistance and support. However, most professionals also believe that the detoxification should not be performed for a long period.

They suggest that twice a year or once every six months is enough. This is because for them, the detox diet is not really for weight loss. Its goal should really be for the elimination of harmful substances.

Another reason for a detoxification is the attainment of good quality health. A good quality health would refer to what your body can do. Its ability to keep you going and keep you active to attend to your daily activities would mean that it has good quality.

Where Adsense Should Appear (part 2 of 2)

http://www.bromotravelindo.com

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

Where Adsense Should Appear (part 1 of 2)

http://www.bromotravelindo.com

When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.